Survey and Analysis Report on the Online Behaviors of China’s Private Entrepreneurs 2015

Lu Peng and Fan Xiaoguang

Lu, P. & Fan, X. 2019. “Survey and Analysis Report on the Online Behaviors of China’s Private Entrepreneurs 2015”. In: Li Peilin, Chen Guangjin, Zhang Yi (eds). Chinese Research Perspectives in Society Vol (5), London: Brill, pp.395-414.

 

Abstract

Based on the data from the 11th National Private Entrepreneur Survey, this paper provides an exploratory analysis of the online behaviors of private entrepreneurs and their impact on media trust. This series survey touches upon this topic for the first time in more than 20 years since it was initiated. This research attempts to answer the following four questions: (1) How many private entrepreneurs are netizens? Which private entrepreneurs surf the Internet? Which private entrepreneurs do not surf the Internet? (2) What about the frequency of using the Internet and the behavioural characteristics? (3) Which online platforms are used by entrepreneurs to express their views? (4) What impact do the online behaviors exert on their trust in different media? This paper will answer these questions and then offer relevant comments and policy suggestions for the academic circles and decision-makers.

 

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